Anthony Cafaro
Designer & Gentleman
More listening,
less talking
More feeling,
less thinking
More doing,
less promising
More inventing,
less polishing
I’m an entrepreneurial and multidisciplinary designer taking companies from 0 to 1, specializing in digital and hardware products, motion design, and branding.
I began my career at the Google Creative Lab ¹ , where he created Google’s first ever Super Bowl commercial ². Later I co-founded a frozen yogurt company ³ which was acquired by Walmart and helped launch Walmart InHome Delivery ⁴ and Walmart+. Today, I advise start-ups and design for AI.
I believe more designers should work at companies that don’t care about design.
2025–Today
Complete Work History
2024–Today
Fliff: Social Sportsbook
Design Advisor
Worked closely with founder Matt Ricci to lead a comprehensive brand refresh. I transformed their mobile experience with a complete iOS and Android redesign, helping elevate the brand while preserving its playful personality.
Wonder: Food Delivery & Takeout
AI Team Co-Founder, VP, Design
2021–Today
Mojo: The Sports Stock Market
Chief Design Officer, 4th employee
Joined as the 4th employee to define the company vision alongside co-founders, helping raise $100M from top-tier investors. I led a team of 6 while maintaining hands-on design work, launching a licensed and regulated sportsbook in New Jersey that generated tens of millions in revenue. After part of the company was acquired by Fliff, I helped navigate a pivot and complete product redesign as sole designer, resulting in securing an 8-figure B2B deal with a leading sportsbook.
Investors: Thrive Capital, Tiger Global, NFLPA
2018–21
Walmart
VP, Design (2020 – 2021)
Senior Design Director (2018 – 2020)
Design Director (2018 – 2019)
Joined through the Wim acquisition and immediately conceived InHome Delivery—an innovative grocery service delivering directly into customers’ refrigerators via smart locks. Leading a creative team of 6, I designed the complete ecosystem and launched in 3 markets with a 75+ NPS score. As VP of Design, I was handpicked to finally launch Walmart+ after 15 years of failed attempts, designing everything from the logo to the membership experience. The nationwide launch grew from 0 to 60+ million members by 2023.
2015–18
Wim: Frozen Yogurt at Home
Co-Founder, Chief Creative Officer
Co-founded and designed an at-home frozen yogurt machine from initial concept to customer launch. As the sole designer, I handled everything from industrial hardware design to packaging and branding. We raised modest $6M from top investors and were ultimately acquired by Walmart.
Investors: Shasta Ventures, Khosla Ventures, Homebrew
2014–15
‘Sup
Co-Founder, Chief Creative Officer
Co-founded a live-streaming app that flipped social media on its head—instead of broadcasting when you wanted, friends could request you go live and give you directions. I designed the complete iOS and Android experience for this “anti-vanity” platform, funded by Keith Rabois at Khosla Ventures.
Investors: Khosla Ventures
2013–14
Yahoo!
Experience Designer II
Designed Yahoo’s flagship mobile app as part of Marissa Mayer’s mobile-first transformation. I also conceived and launched Yahoo Screen, a mobile video streaming app with a patented gesture-based interface that let users swipe to navigate between videos seamlessly.
2012–13
Stamped
Lead Designer, 7th employee
Rapidly advanced from junior to lead designer, taking over both web and iOS design when leadership changed. I conceived the key v2.0 feature called “The Guide” and crafted the overall product experience that directly led to Yahoo’s acquisition under Marissa Mayer.
Investors: Bain Capital
2009–12
Designer, Creative Lab
Joined Google as a part of “The Five.” Created Google’s the first ever commercial which aired on Super Bowl XLV to great acclaim. Developed the global campaign, “Search Stories.” Created the launch videos and interactive demo site for Google+, as well as product explorations.
School of Visual Arts
2005–09
BFA, Graphic Design
Partnered directly with Marc Lore to build Wonder’s AI subsidiary from the ground up, designing an autonomous food assistant that personalizes meal recommendations based on biomarkers. As the sole designer, I created the entire interface and secured board approval for the product strategy through compelling presentations and prototypes.
Studied the timeless fundamentals of art, graphic design, and creativity, as well as cutting-edge fields such as web design, and motion graphics. Formative courses included Typography from Ed Benguiat and Visual Communication from James Victore.
Awards
• Gold Award from Graphis New Talent Annual, 2010
• Gold Cube from Art Directors Club, 2009
• Motion Graphics “Boyz Scholarship” recipient, 2008